Bruk av kunstig intelligens (AI) i Greenbuilt

Greenbuilt has developed its own guidelines for the use of generative AI in journalism. These are reviewed and updated continuously in line with technological and ethical developments.

1. AI as a source of information – with caution
   Journalists at Greenbuilt must use text, images, audio, and video generated with AI with the same vigilance and editorial scrutiny as any other source. Transparency and critical evaluation remain central.
2. All use of generative AI must be approved before publication
   AI-generated content must always be manually reviewed by the editorial team prior to publication. Any exceptions must be clearly labelled.
3. No photorealistic AI images
   Greenbuilt does not use AI to generate photorealistic images. Journalistic photography must not be undermined. Traditional image editing and cropping are permitted. However, AI may be used to create illustrations, graphics, and models – these must be clearly labelled and approved by the editor-in-chief.

4. Clear labelling and communication
   Greenbuilt must always communicate in a clear and understandable way how artificial intelligence has been used in the production of content.
5. All environmental documentation is manually verified
   For both editorial and commercial content, Greenbuilt ensures that all environmental documentation presented is recognised and verifiable.